The Broad

You already know we love architecture, amazing buildings and places to visit. Here’s another one:

The Broad is a contemporary art museum founded by philanthropists Eli and Edythe Broad on Grand Avenue in downtown Los Angeles. Designed by Diller Scofidio + Renfro in collaboration with Gensler, the museum offers free general admission. The Broad is home to the 2,000 works of art in the Broad collection, which is among the most prominent holdings of postwar and contemporary art worldwide, and presents an active program of rotating temporary exhibitions and innovative audience engagement. The 120,000-square-foot building features two floors of gallery space and is the headquarters of The Broad Art Foundation’s worldwide lending library, which has actively loaned collection works to museums around the world since 1984. Since opening in September 2015, The Broad has welcomed more than 1.6 million visitors.

The Broad makes its collection of contemporary art from the 1950s to the present accessible to the widest possible audience by presenting exhibitions and operating a lending program to art museums and galleries worldwide.

Amazing architecture

By actively building a dynamic collection that features in-depth representations of influential contemporary artists and by advancing education and engagement through exhibitions and diverse public programming, the museum enriches, provokes, inspires, and fosters appreciation of art of our time.

The Broad is designed by world-renowned architectural firm Diller Scofidio + Renfro in collaboration with Gensler. With its innovative “veil-and-vault” concept, the 120,000-square-foot, $140 million building features two floors of gallery space to showcase the Broad’s comprehensive collection and is the headquarters of The Broad Art Foundation’s worldwide lending library.

Dubbed “the veil and the vault,” the museum’s design merges the two key components of the building: public exhibition space and collection storage. Rather than relegate the storage to secondary status, the “vault,” plays a key role in shaping the museum experience from entry to exit. Its heavy opaque mass is always in view, hovering midway in the building. Its carved underside shapes the lobby below, while its top surface is the floor plate of the exhibition space. The vault stores the portions of the collection not  on display in the galleries or on loan, but  DS+R provided viewing windows so visitors can get a sense of the intensive depth of the collection and peer right into the storage holding. The vault is enveloped on all sides by the “veil,” an airy, honeycomb-like structure that spans across the block-long gallery and provides filtered natural daylight.

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