Pantone color of the Year: Greenery

Pantone is a corporation headquartered in Carlstadt, New Jersey. The company is best known for its Pantone Matching System, colour swatch book, which is used in a variety of industries, primarily designing, printing, fashion and so on.A new year is here and Pantone has chosen!

A symbolic color selection, a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude is chosen every year and turns out to be the PANTONE Color of the Year.

So, after last year’s Rose Quartz and Serenity (the first time 2 colors were chosen), what was the pick this time?

Greenery!

Refreshing and revitalizing shade, Greenery is symbolic of new beginnings.

Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.

Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront – it is an omnipresent hue around the world.

Greenery
Greenery

A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.

Nature’s neutral, PANTONE Greenery is a versatile “trans-seasonal” shade that lends itself to many color combinations.

Greenery is also a unifying thread in tech and innovation because of its association with boldness, vigor and modernity.

Let’s go Greenery?

 

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