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What is the Pantone color of the year?
“A symbolic color selection; a color snapshot of what we see taking place in our culture that serves as an expression of a mood and an attitude.” Pantone says.
The american company is worldwide famous for its color scale number system. Since the year 2000 they present the color of the year, which turns out to be the reference for the fashion industry and designers all over the world.
So every 12 months they produce a swatch that means the year to follow. This year, for the first time, two shades were introduced as the Pantone Color of the Year 2016: Rose Quartz and Serenity .
Rose Quartz, a serene pink, is a persuasive, but at the same time gentle tone, which transmits compassion and a true sense of composure. Serenity, as the word says, is a serene blue, airy and light that gives a sense of calm and relaxation.
“Colors this season transport us to a happier, sunnier place where we feel free to express a wittier version of our real selves”, said Leatrice Eiseman, executive director of the Pantone Color Institute.
And this is what colors are supposed to make us feel: in a Snug place that we can go to and feel secure and peaceful.
Hug color in your life!